Red Seat Ventures partners with market-leading talents, brands, and personalities to develop unique media properties. Already utilizing Megaphone’s robust direct sales campaign management tools, Red Seat was looking for a way to earn additional revenue.
Red Seat Ventures opted into the Spotify Audience Network, an audio-first advertising marketplace that connects podcast publishers to advertisers of all sizes to monetize unsold inventory. Red Seat utilized the Spotify Audience Network as a supplement to its direct sales efforts.
After joining the Spotify Audience Network, Red Seat Ventures saw a sharp increase in revenue and access to advertisers that they previously would not have had an opportunity to work with.
Revenue increase YOY
Increase in unique advertisers YOY
— Christopher Balfe, CEO, Red Seat Ventures
The Spotify Audience Network has become a very meaningful contributor to overall podcast sales, increasing revenue for us by over 100% year over year. As our podcasts grow, we are continuing to see our Spotify Audience Network revenue increase every single month.”