Red Seat Ventures

Unlock incremental revenue

Overview

Red Seat Ventures partners with market-leading talents, brands, and personalities to develop unique media properties. Already utilizing Megaphone’s robust direct sales campaign management tools, Red Seat was looking for a way to earn additional revenue.

Solution

Red Seat Ventures opted into the Spotify Audience Network, an audio-first advertising marketplace that connects podcast publishers to advertisers of all sizes to monetize unsold inventory. Red Seat utilized the Spotify Audience Network as a supplement to its direct sales efforts.

Results

After joining the Spotify Audience Network, Red Seat Ventures saw a sharp increase in revenue and access to advertisers that they previously would not have had an opportunity to work with.

100%

Revenue increase YOY

497%

Increase in unique advertisers YOY

The Spotify Audience Network has become a very meaningful contributor to overall podcast sales, increasing revenue for us by over 100% year over year. As our podcasts grow, we are continuing to see our Spotify Audience Network revenue increase every single month.”

Christopher Balfe, CEO, Red Seat Ventures