LINKEDIN

Reach new audiences with embeddable player

Overview

LinkedIn connects the world’s professionals to make them more productive and successful, and transforms the way companies hire, market, sell and learn. Our vision is to create economic opportunity for every member of the global workforce. LinkedIn has 875+ million members and has offices around the globe. ‎ ‎ ‎

In February 2022, LinkedIn launched the LinkedIn Podcast Network (LPN) with 15 shows, piloting a new way for its Members to connect with leading professional voices discussing topics that matter to them and their careers. With LPN, the conversation is just beginning when a show is finished. Podcasters continue to engage their audiences – both new and existing – on LinkedIn through Posts, Newsletters and Live Events. By blending the growing appeal of podcasts with its platform’s expansive and dynamic networking capabilities, LinkedIn is making it easier for listeners to engage with hosts, and vice versa.

Solution

As the LinkedIn team built out their network, they tapped Megaphone for hosting, distribution, measurement and advertising solutions. The Megaphone team worked closely with LinkedIn to understand their business needs and supported them by enabling Megaphone’s embeddable player tool on LinkedIn’s Newsletter publishing platform. This exciting feature allows for a Megaphone hosted podcast to be embedded within any Article or Newsletter on the LinkedIn platform. 

Results

By adding Megaphone’s embeddable player to LinkedIn’s publishing platform, they saw immediate spikes in engagement and listenership on LinkedIn. Together, Megaphone & LinkedIn saw that some shows within LPN saw up to 40% of listens come through the embeddable player directly on LinkedIn. ‎

What’s most exciting? This feature is available for podcasters to take advantage of. Check out the instructions here for how to launch your LinkedIn Newsletter and embed Megaphone content today.