Overview
LinkedIn, the world's largest professional network, sought to offer more focused and robust content to its 800+ million members.
Solution
As LinkedIn built its network of shows, it tapped Megaphone to set up distribution, measurement, and monetization strategies, including the embeddable Megaphone player within their newsletter.
Results
The LinkedIn Podcast Network launched in early 2022, featuring content from top business and professional podcasters. They were able to reach millions of listeners off-platform, thanks to Megaphone’s distribution capabilities.