The Top 3 Podcasting Trends We’re Observing
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During this time, there’s a lot of conjecture as to what is happening in podcasting with respect to audience growth, downloads, listener engagement, etc. At Megaphone, we have received a number of inquiries from our partners as to what we’re seeing more broadly across the space.
With that in mind, I’m writing to provide you with a few key insights as we see them across Megaphone’s 4,000+ shows and over 600 million monthly downloads. With this and future posts, our goal is to share what we’re seeing and to help you better understand trends and patterns from the entire Megaphone network.
Top 3 Podcasting Trends We’re Observing
1. Overall podcast downloads have been trending UP, consistent with the industry’s historical average over the past 12 months.
2. As fewer listeners commute, they’re shifting toward a more constant consumption pattern.
3. Listeners have shifted categories of podcasts they’re listening to.
In closing, we, at Megaphone, continue to work diligently to support the growth of podcasting during this challenging time. As we’ve highlighted in the past:
- Our Customer Support teams stand ready to respond to any questions or feedback you may have.
- Our product and development teams are working as hard as ever to continue improving the platform and meet the increasing needs of our clients.
- Our Sales and Ad operations teams are ensuring that all existing ad campaigns are delivering in full AND we’re continuing to hear from advertisers about new business, albeit at a slightly lower rate.
We know that this is a challenging time, but we’re very much in this together. Our number one concern is your health and safety.
Let us know how we can help!
Brendan Monaghan Chief Executive Officer Megaphone, LLC