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Megaphone expands product suite with Spotify’s acquisition of Whooshkaa

Platform's broadcast-to-podcast technology will be integrated into Megaphone's industry-leading offering
December 2021

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Until now, global publishers have struggled with fragmented solutions for their radio and podcast lines of business. That changes today as Whooshkaa is acquired by Spotify, integrating its innovative broadcast-to-podcast technology into Megaphone’s premium platform. Gone are the days of prioritizing radio vs. podcast; a holistic business approach to digital audio is here.

A powerful platform for all audio publishers

Whooshkaa, a leading podcast platform based in Sydney, provides sophisticated and automated technology for publishers to effortlessly produce podcasts from previously broadcast radio content. This technology will now supercharge Megaphone’s suite of powerful products to create, monetize, and grow publishers’ podcast businesses.

When it comes to ad-supported audio, two formats are seeing the most consistent growth: streaming radio and podcasts*. With this acquisition, radio publishers will have an even greater opportunity to take advantage of the growing podcast industry, reach new audiences, and earn more from their content.  

Continued commitment to publisher innovation

At Megaphone, we want to ensure our platform is equipped to best support the many ways publishers use podcasts to enhance their business. The acquisition of Whooshkaa is the latest milestone in both Megaphone and Spotify’s commitment to further expand the podcast industry and foster publisher growth. As the dynamic podcast industry continues to shift, so will we.

To learn more about the acquisition, head to Spotify For The Record.

Data Sources

*Source: Edison Research, “Share of Ear,” Q3-Q4 2017 vs Q3 2021