Megaphone by Spotify Expands Publisher Toolset Via New Integration With Headliner
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(New York, NY) April 29, 2021 -Spotify’s enterprise podcast publishing and advertising technology platform Megaphone today announced an integration with Headliner, which provides solutions for podcast publishers to easily design engaging videos to promote their content. Through the integration, publishers will be able to create videos and promote their content directly through a native widget on the Megaphone platform. Headliner’s technology is an important addition to Megaphone’s growing suite of tools designed to help publishers create, distribute, promote, and monetize their work.
“Headliner elegantly solves a really important challenge for podcast publishers: how to efficiently promote content and grow an audience,” said David Adams, Chief Product Officer at Megaphone. “This deeper integration of the Headliner toolset enriches our platform and extends our value proposition to publishers.”
Headliner empowers podcast publishers and creators to:
- Visually promote audio content on social media: Easily create videos that include eye-catching waveforms, captions, animations, GIFs, and more.
- Create quality creative with no experience needed: Headliner’s easy to navigate video editor and wizards mean no prior video editing experience is necessary.
- Streamlined workflows: Quickly create content optimized for every social platform, delivered to you in 1080p, and ready for native upload.
"Megaphone's vast network of podcasters represent the diversity of the market, from enterprise publishers to independent creators. What's remarkable about their platform is that it is designed to service all of them equally," said Neil Mody, CEO of Headliner. "With the additional power of video increasing their reach on social media, Headliner hopes to help them connect with new audiences and grow their communities."
Megaphone podcast publishers will now have one-click access to Headliner via a widget in the Megaphone dashboard. Publishers will be able to seamlessly upload audiograms and waveform videos to promote their podcasts directly to social media.
As part of Spotify, Megaphone is a podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. The Spotify Audience Network revolutionizes podcast advertising by offering brands unprecedented listener reach, advanced measurement, brand suitability controls, and efficient execution.
About Headliner Headliner is the easiest way for podcasters and media companies to promote new and existing audio content on social media. Thousands of top podcasters and the world’s largest media companies rely on Headliner to create shareable videos, reduce video production costs, increase content discovery and engagement, and win on social media. Founded in 2018, the company is headquartered in New York City.