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Exciting news for our partners: we’re launching a bundle that gives Megaphone clients free access to both Chartable and Podsights. Spotify acquired these platforms in February as an investment in our mission to help podcast publishers better understand their audiences and grow revenue. This new bundle furthers that goal and underscores our commitment to empowering our partners with audience insights and measurement tools that are integral to the success and scale of their businesses.
With Chartable, all Megaphone partners will be able to leverage unique analytics and insights designed to optimize audience growth. For example, cross-promotion can be a great marketing tactic to expand listenership, but it can be challenging to quantify results and attribute success. Using Chartable, podcast publishers can measure and track important metrics like downloads, new listener conversion rates, frequency (and more) to fully understand the impact of a promotional campaign.
With Podsights, our clients will benefit from powerful measurement tools that can help prove the value of content and drive advertiser demand. Podsights applies proprietary ad attribution measures to direct sales campaigns, and has worked with more than one thousand brands to prove ROI for advertisers.
We’re thrilled to be upleveling our offering to provide a truly full stack solution to our partners. This bundle becomes available to Megaphone clients starting in September. In the short term, access to the Chartable and Podsights platforms will remain separate from the Megaphone UI. We’re committed to improving access to these tools, and are working to integrate select Chartable and Podsights features within one Megaphone experience in the future. Read more about all of the benefits available to Megaphone clients here.